Science Of Digital Business Development Initiative

Main navigation Johns Hopkins Legacy Online programs Faculty Directory Experiential learning Career sources Alumni mentoring program Util Nav CTA CTA Breadcrumb Science of Digital Business Development Initiative Science of Digital Business Development Initiative Digital enterprise growth refers to a corporation’s leverage of digital capabilities and aligned strategic, advertising, and gross sales actions to strategy the market and customers, and allow value-creating growth. The mission of the Science of Digital Business Development Initiative is to advance the analysis, schooling, and follow aspects of digital enterprise improvement, offer a leading community to handle the profound impact of digital transformation, and open new paths of alternative for the future of work within the digital economic system. The pursuit of excellence in research, schooling, follow through leadership, mentorship, partnership, and professional improvement in a digitally reworked economy. The average life span of corporations is shrinking. In 1965, the S&P 500’s listed companies had a mean tenure of 33 years. In 2000, it was 15 years. By 2027, it's forecast to drop to 12 years. Since 2000, fifty two percent of the Fortune 500 corporations have seen a decline in market capitalization, been acquired, or gone bankrupt, as a result of digital disruption. Organizations face important challenges as they endure and embrace the complexities of change in digital transformation. Understanding how digital transformation applies to organizations’ business development methods is of important importance for tomorrow’s enterprise leaders. As organizations face the fast-moving period of digital transformation and a software program-outlined strategy (e.g., with social media platforms, predictive analytics, synthetic intelligence, blockchain, and bots), they're referred to as on to redesign new management roles and functions on the interface of technique, marketing, and gross sales (e.g., chief revenue officer, chief digital officer, chief buyer success officer, account-based mostly advertising, corporate and gross sales enablement). The Johns Hopkins Carey Business School is in a novel position to equip tomorrow’s business leaders for the future of work with superior data and abilities, form business practices with unwavering humanity within the midst of technological disruption, and construct for what’s subsequent. By leveraging the three pillars of research, education, and apply, the Science of Digital Business Development Initiative goals to help our partners and college students make a distinction by addressing the varied new challenges posed by digital transformation. Grounded in the Dulles Tech Corridor and at the Carey Business School campuses in Baltimore and Washington, D.C., this exciting initiative is a tech lab for research, education, and practice in digital enterprise development. Through analysis, we advance a cross-disciplinary and cross-function understanding of digital enterprise development, and the associated results on the way forward for work for the technique, marketing, and gross sales disciplines. We leverage our entry to excessive-quality and technology embedded information to explore the importa nt challenges of digital enterprise improvement. Through training, we offer a useful resource and venue to advance the learning of digital business growth, particularly the place digital disruption is in play. We design and conduct progressive govt education and coaching applications for corporations and executives, and we host leadership conferences, workshops, and events. Through follow, we work with leaders within the field of digital business development and conduct competency assessments to advance their abilities. We develop case research and share the best practices of digital enterprise improvement. The Science of Digital Business Development Initiative collaborates with a wide range of skilled researchers, analysis assistants, and teaching assistants on the Johns Hopkins Carey Business School, and at different institutions. EXECUTIVE DIRECTOR Associate Professor of Practice Johns Hopkins Carey Business School RESEARCH DIRECTOR Professor Johns Hopkins Carey Business School Want to be taught extra about the Science of Digital Business Development Initiative? one hundred International Drive